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Content examples

Add swg.js

★No Demo: Only code samples are available

Initialize SwG client swg.js to access all SwG functions on the web. The SwG client is distributed as a JavaScript library at https://news.google.com/swg/js/v1/swg.js. There are two methods of initializing the JavaScript library:

  1. Auto Initialization
    Recommended if Structured Data Markup is present on pages (e.g. articles pages).
  2. Manual Initialization
    Can be used on pages with no Structured Data Markup (e.g. product pages).

Read the documentation.

Try it yourself

Auto Initialization

  1. Your page should already have a Structured Data Markup.
  2. Include the SwG client on your page using a <script> tag.
  3. Add a client ready callback. When swg.js is initialized, the callback returns a JavaScript object subscriptions, which contains all the SwG functionalities.
<html>
  <head>
    <!-- 2. Include the swg client -->
    <script async type="application/javascript"
            src="https://news.google.com/swg/js/v1/swg.js"></script>

    <!-- 3. Add a client ready callback -->
    <script>
      (self.SWG = self.SWG || []).push( subscriptions => {
         // swg.js initializes automatically, returns swg.js functions an object.
         console.log(subscriptions);
      });
    </script>
  </head>
  <body>
    <p>Your article content</p>

    <!-- 1. Include Structured Data Markup -->
    <script type="application/ld+json">
      {
        "@context": "http://schema.org",
        "@type": "NewsArticle",
        "headline": "gTech Swg Demo",
        "image": "your_publisher_logo_url",
        "datePublished": "2025-02-05T08:00:00+08:00",
        "dateModified": "2025-02-05T09:20:00+08:00",
        "author": {
        "@type": "Person",
        "name": "John Doe"
        },
        "publisher": {
            "name": "GTech Demo Pub News",
            "@type": "Organization",
            "@id": "gtech-demo-staging.appspot.com",
            "logo": {
            "@type": "ImageObject",
            "url": "/icons/icon-2x.png"
            }
        },
        "description": "This example loads a carousel of offers on click.",
        "isAccessibleForFree": "False",
        "isPartOf": {
            "@type": ["CreativeWork", "Product"],
            "name" : "GTech Demo Pub News basic",
            "productID": "gtech-demo-staging.appspot.com:basic"
        }
      }
    </script>
  </body>
</html>

Manual Initialization

  1. Include the SwG client on your page using a <script> tag.
  2. Add a client ready callback.
  3. Initialize the SwG client using a Publication ID subscriptions.init(publicationId) or a Product ID subscriptions.init(productId)
<html>
  <head>
    <!-- 1. Include the swg client -->
    <script async type="application/javascript"
            src="https://news.google.com/swg/js/v1/swg.js"></script>

    <!-- 2. Add a client ready callback -->
    <script>
      (self.SWG = self.SWG || []).push( subscriptions => {
         // 3. Use a Publication ID (example.com) or a Product ID (example.com:premium)
         subscriptions.init(publicationOrProductId);
      });
    </script>
  </head>
  <body>
    <p>Your article content</p>
  </body>
</html>